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Design/Methodology:
Application of advanced
statistical analysis to consumer panel purchasing data to
segment consumers according to similarities in buying patterns
Marketing
Issues Addressed:
- How can I best target my marketing budget?
- Does “one size fit all?”
- Do I need to be aware of multiple consumer types and does
this mean I need store-specific ranging or range extensions/consolidations?
- Do I need more than promotion type?
Analyses
Delivered:
For each discrete
group consumer profiling by demographic, regionality, and
even attitudes. Purchase repertoires for each group, retailer
preference.
Works With:
Consumer research
attitudinal data or CPS Panel*Views.
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