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Trends & Insights
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Consumer Confidence, Concerns and Spending Intentions Around the World (Quarter 4, 2011)
Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen. |
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Hong Kong Digital Behavior Insights Report (Nov 2011)
The digital landscape in Hong Kong is dynamic and constantly evolving. More than ever before, deep changes are continuously taking place in Hong Kong with respect to how consumers watch and interact
with various forms of media. As new technologies continue to emerge, consumers are accessing online media via an ever-expanding array of devices and screens, often simultaneously with other forms of media. |
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Shopping & Saving Strategies Around the World (Oct 2011)
Consumers around the world continue broad efforts to save
money when shopping for consumer-packaged goods, but while
low prices are important, getting a good value for the money
takes priority. |
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Sustainable Efforts & Environmental Concerns Around the World (Aug 2011)
Concern about climate change/global warming among online consumers around the world took a back-seat to other environmental issues such as air and water pollution, water shortages, packaging waste and use of pesticides. |
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Women of Tomorrow: A Study of Women Around the World
(Jun 2011)
Women control the majority of purchasing decisions in a household and their inflluence is growing. Women across the world are expanding beyond traditional roles to influence decisions in the home, in business and in politics. Marketers have a massive opportunity to better connect women with the products they buy and the media technologies they use to make a positive impact both in their lives and in the bottom line. |

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